EXPLORE
Lacerda was born from something very personal.
Over time, I realized that although I had always loved fashion and aesthetics, there was a disconnect between the woman I showed to the world and the woman I was in private. I wanted to create something that reminds us that the way we dress when we are alone also communicates self-love, presence, and self-esteem.
About the Founder
Andreia LacerdaI'm Andreia Lacerda, founder and creative director of the brand.
At Lacerda, my role goes far beyond creating garments: I'm responsible for the entire creative and strategic vision of the brand, from concept and design to the emotional experience I want every woman to have when wearing our pieces.
I hold a degree in Marketing and Advertising from IADE and Master's degree in Luxury & Fashion Brand Management from the Istituto Marangoni in Milan, an experience that allowed me to combine analytical thinking with aesthetic sensibility. It was at this intersection of strategy and art that I discovered my true calling: transforming ideas into brands with identity, intention, and beauty.
I've always been passionate about the world of fashion, aesthetics, and the beauty of form. But more than following trends, what drives me is the idea of giving life to something that has a soul, that tells stories, that awakens emotions. Lacerda is the materialization of this passion, the place where I can create freely, with intention, sensitivity, and depth. For me, Lacerda is more than a brand: it's a life project, a way to express everything I believe in: that luxury can be silent, that femininity is a calm force, and that true elegance comes from within.
Creating Lacerda is, every day, an exercise in presence and authenticity. It's about uniting strategy and intuition, reason and emotion, and transforming that union into something tangible: pieces that invite each woman to live her own version of beauty and calm.
Andreia Lacerda
To The Outside
I believe there should be no separation between the woman we present to the world and the woman we are in private.
The way we dress both privately and in public should come from the same place: authenticity, comfort, and elegance. Lacerda is that bridge: between the inner and the outer, between being and appearing.
From the Inside
During the development of Lacerda, the concept took on new forms and became broader than I initially imagined.
What began as pieces designed to elevate at-home dressing naturally expanded into a versatile and intentional wardrobe, created to adapt to different moments of a woman’s life - at home, in the city, at work, or in more relaxed settings such as the beach or on holiday.
Mission
Lacerda was born from the desire to elevate the moment a woman spends with herself. A way of dressing with intention, calm, and sophistication, both at home and beyond.
We create luxury loungewear for those who value touch, aesthetics, lightness, and harmony. Pieces meant to be felt before they are seen: fluid, feminine, naturally elegant. More than clothes, Lacerda is a ritual. A movement that invites you to slow down, to inhabit your body with presence, and to live.
Vision
Redefining modern femininity through presence, softness, and authenticity. I believe in a world where luxury is expressed without noise, where elegance is born from within. Where every woman feels fulfilled: at home, at work, or anywhere.
My goal is for Lacerda to establish itself as a benchmark brand in luxury loungewear, recognized for its emotional sophistication, timeless aesthetic, and ethical commitment. More than just creating beautiful pieces, I intend to build a brand that inspires a new relationship with femininity: lived with calm, with purpose, and with truth.
BEHIND THE COLLECTION
An intimate look at the collection: processes, materials, and the story behind every detail.